KidKraft Privacy Policy

Last Modified: 3/04/2025

This policy is meant to help you understand what information we collect, why we collect it and how you can update, manage, export, and delete your information.

Backyard Products, LLC (“KidKraft”) (the “Company”, “we”, “our”, or “us”) respects your privacy. We are committed to protecting privacy through our compliance with this Privacy Policy (“Policy”). This Policy describes the type of information we may collect and our practices for collecting, using, maintaining, protecting, and disclosing that information when you visit, use our Services, or make a purchase from www.kidkraft.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Policy.

Please read this Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Policy. If you do not agree to this Policy, please do not use or access any of the Services.

If you have any questions about our privacy practices, please contact us as set forth in the “Contacting Us” section below. 

If you have a disability and would like to access this Privacy Policy in an alternative format, please review the KidKraft Accessibility Statement.

  1. How We Collect Your Information
  2. How We Use Your Information
  3. How We Share Your Information
  4. Information Collected from Social Media and Third Parties
  5. Cookies
  6. Your Advertising Choices
  7. Children
  8. Security
  9. Your Privacy Rights
  10. International Data Transfer
  11. Changes to this Privacy Policy
  12. Contacting Us

1.     How We Collect Your Information

Information You Provide

We collect personal information you provide directly via the Services, including when you:

  • Use our Services;
  • Register or update an account;
  • Request support, information, or access to our Services;
  • Subscribe to newsletters, promotional communications, alerts, sales outreach, updates, and other materials;
  • Register as a user on the KidKraft blog;
  • Fill in forms, including when you enter promotions, surveys or other content offers;
  • Register for a gift registry; or
  • Contact us.

The categories of personal information we collect include the following:

  • Contact Data. We may collect your first and last name, email address, postal address, phone number, and similar contact data.
  • Company Data. Where you interact with us in a business-to-business context, we may collect your job title and company name, size, email address, phone number, and postal address.
  • Credentials. When you register for an account with us, we may collect passwords, password hints, and related information for authentication and account access.
  • Biographic and Demographic Data. We may collect demographic information you voluntarily provide to us, including your state, age, and gender.
  • Profile Data. We may collect a personal description, and other profile information you submit. On the KidKraft Blog, where you may choose to have a public profile, we may display your information (e.g., photo(s) and video(s)) to other community members and visitors on the KidKraft Blog and Site.
  • Payment Data. We use payment processors to collect personal information necessary to process your payment if you make a purchase with us, including your payment instrument number (such as a credit or debit card number), and the security code associated with your payment instrument. Credit card transactions are processed through industry standard Secure Socket Layer (SSL) and/or strong encryption (3DES) by a third party, which only uses your Personal Information for that purpose.
  • Content. We collect the content of communications you send to us (such as feedback and questions to customer support), which may include personal information.
  • Inferences. We may draw inferences from any of the personal information identified and discussed in this Policy.
  • Other Personal Information. We may collect other personal information you provide, such as the content provided either in your job application or in your communications with us, including interactions with us online, in-person, or on the phone.

Information From Devices Using Our Services

When you access the Services via a web browser, mobile application, newsletter, or other device, we and other parties use a variety of technologies that automatically collect information about your device and how your device interacts with our Services, including cookies, pixels, device IDs, localStorage, web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) and other similar technologies. Some of these technologies store data that may be considered personal information in the browser or on your device. Other technologies may use network-related or other information to recognize your device. Any time you visit our Site, our servers automatically gather information from your browser (such as your IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks) to analyze trends, administer the Site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information. For example, we may log your IP address for system administration purposes. IP addresses are logged to track a user’s session. This provides useful information on which parts of our Site users are visiting. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregate basis.

The categories of information we automatically collect include the following:

  • Service Use Data. We collect data about your interaction with our Services, the webpage, newsletter, or services feature you were using before you came to our Services, your web or application request, pages of our websites that you visit, information you search for via our Services, access times and dates, and other similar information.
  • Activity Information. We collect data when you access and interact with our Services, including browser or device model and settings, operating system, and unique identifiers, clickstream data, cookies and localStorage, browsing history, search history, web-based location, IP address, geolocation, and any other internet usage information our Service may automatically record when you visit.

We use this information for a variety of purposes (further addressed in the “How We Use Your Information” section below), including analyzing and enhancing our products and services, personalizing our Services for you, and, for our website users, serving advertising.

For further information on how we use tracking technologies for analytics and advertising and your rights and choices regarding them, please see the “Information Collected from Social Media and Third Parties” and “Your Advertising Choices” sections below.

Information From Other Sources

We may supplement the information we collect with information from other sources, such as publicly available information about your online and offline activity from social media services, analytics and advertising technology companies, advertisers, commercially available sources, information from other companies under a common control (“Company Affiliates”).

Depending on your interactions with us, we may not have collected information from you for each of the categories above. We are not responsible for the accuracy of any information provided by other parties or for their policies or practices.

2.   How We Use Your Information

We collect and use information for our business and commercial purposes in accordance with the practices described in this Policy, and as permitted under applicable law. Our business purposes for collecting and using information include:

  • To operate and manage our Services, including your registration and accounts on our Site
  • To provide the products and Services you request and purchase, allow you to participate in events, sweepstakes, and contests, and conduct the transactions you have requested.
  • To facilitate the creation and maintenance of, as well as to secure, your account.
  • To provide you with customer support and respond to your questions; this may include the use of chatbots. Please note that the inquiries and responses to those chatbots may be transcribed and retained.
  • To communicate with you regarding updates, technical notices, orders, security alerts, administrative messages, and information regarding changes to our policies.
  • To provide, market, and develop our products and Services, including to maintain our Site and mobile applications, troubleshoot, conduct data analysis, test, and research, and better understand the interests of our users, readers, and subscribers who use our Services and products.
  • To maintain the safety, security, and integrity of our Services, for example, by authenticating users and providing account security and fraud detection. We may also use your information to monitor, detect, and prevent fraud and improper or illegal activity.
  • To deliver video content to you in the ordinary course of our business.
  • To conduct market research and develop quality assurance, including to study, develop, and improve our products and Services. This may include measuring and analyzing audience traffic, including tracking user interests, trends, and patterns. We may, in accordance with applicable law, also aggregate, anonymize, and/or deidentify personal information we collect and use it for any purpose, including product development and improvement activities.
  • To protect our rights and the rights of others, including protecting ours and our Company Affiliates safety, security, and privacy; complying with legal and regulatory requirements; and investigating or addressing claims or disputes relating to your use of our Services.
  • To debug our systems, to secure our online services, including our network and websites, and to debug our online services.
  • To send you surveys, news and/or marketing communications (by email, phone, or text) subject to your marketing preferences, consent, and choices, including information about us or third-party offerings we think may be of interest to you.
  • To protect the security of our products, Services, and business.
  • To help recognize you as a previous visitor, save, remember your preferences and settings, and deliver to you appropriate interest-based content.
  • To conduct internal business purposes, including for data analysis, audits, and enhancing our services. We may also use inferences drawn from personal information, as permitted by applicable law, to create a profile reflecting your preferences so we can tailor our Services to you.
  • To enhance and personalize our Services, products, and our marketing efforts.
  • To develop and serve advertisements on our website or through e-mails or other communications.
  • To conduct marketing research.

·     We may also use your information with your consent, including, to administer promotions you have entered and fulfill any other purpose disclosed to you and with your consent.

Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or deidentified), except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Advertising Choices” section below.

3.   How We Share Your Information

We may disclose some or all the personal information collected from or about you with any of the following entities and for any of the purposes directly below.

OUR SERVICE PROVIDERS

We engage companies and individuals to perform services on our behalf (e.g., software maintenance services, cloud storage, chatbot providers, order fulfillment, e-mail services, delivery services, database management, analytics, credit referencing, payment processing, and other services) (“Service Providers”). We may disclose some of the information we collect from or about you to our Service Providers, such as information collected automatically from devices you use to connect to our Services. This may include usage and technical information about how users interact with our Service, including activity data such as where you go on our website, how you use different website features, links you click on, and similar information. We may also disclose some of the information that we collect from or about you with other parties to process and fulfill your requests for video content offered through our Services, including to provide you with access to localized content and video content recommendations.

These Service Providers have access to your personal information so that they may perform these tasks on our behalf, and they are prohibited by us from using or disclosing your information for any purpose other than to provide this assistance, except to the extent required by law. We may permit our Service Providers to use aggregate information which does not identify you or deidentified data for other purposes, consistent with applicable law.

ADVERTISING PARTNERS

We may provide personal information to third parties, such as advertising partners or other marketing partners who provide services to us.

SOCIAL NETWORKS

Some features of our Services may enable you to post content to social networking services (“SNSs”). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third-party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products, or services on or availability of such SNSs; or (iii) your use of any such SNSs. Please refer to the “Information Collected from Social Media and Third Parties” section for more information on the use of social media.

AFFILIATES

We may also disclose your personal information to our affiliates or subsidiaries.

BUSINESS PARTNERS AND SPONSORS

We may disclose your personal information to our business partners in connection with offering you Services, selling, or distributing our products.

FACILITATING REQUESTS

We may disclose your personal information to facilitate your requests such as when you choose to disclose information to a social network about your activities on the Services.

VENDORS AND OTHER PARTIES

We may disclose personal information to vendors and other parties, for business and commercial purposes, including analytics and advertising technology companies that measure and improve our service, advertising effectiveness, and enable other enhancements on our website. Vendors or such other parties may act as our Service Providers, or in certain contexts, independently decide how to process your information. For more information on practices related to advertising and analytics, see the “Analytics and Advertising Technology” section below.

COMPLIANCE WITH LAWS, LEGAL PROCESS, AND AUTHORITIES

We reserve the right to disclose your information to respond to valid information requests from government authorities and judicial requests, to investigate potential fraud, or where otherwise required by law. We may disclose your personal information where we believe the disclosure is necessary or appropriate to comply with regulatory or legal requirements, or to protect the safety, rights, or property of ourselves and others and to exercise, establish, or defend our legal rights.

BUSINESS TRANSFERS

Circumstances may arise where, whether for strategic or other business reasons, we may sell, transfer, or otherwise disclose some or all our assets, including your personal information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

THE GENERAL PUBLIC

We may disclose personal information with the general public if you choose to disclose personal information when contributing content to our Services through forums, blogs, social features, or the like.

AGGREGATE AND/OR DEIDENTIFIED DATA

Without limiting the foregoing, in our sole discretion, we may disclose information, including aggregate data which does not identify you and/or deidentified personal information, to third parties or affiliates for any purpose except as prohibited by applicable law. To the extent we process deidentified personal information, as defined under applicable law, we will maintain and use that information in deidentified form and will not attempt to reidentify the information except as permitted by applicable law.

4.   Information Collected from Social Media and Third Parties 

If you access our Site from a social media platform (e.g., Instagram, Facebook) or otherwise associate your account with us with a social media platform, we may receive Personal Information about you from such site, in accordance with that social media platform’s privacy policy and/or terms of use.

We may offer blogs, social media profiles, message boards, bulletin boards, or similar public forums where you and other users of our Services can post content or otherwise communicate. If you post personal information on a public forum, we will assume you intend to make that personal information public. We may use your name to identify you with a posting in a public forum and may use your post on or in connection with our Services (e.g., when using a hashtag associated with us in a tweet or status update). Any personal information you disclose in a public forum is public information and may be seen or collected by other persons, including third parties that do not adhere to the standards set forth in this Policy. We are not responsible for events that may arise from the distribution of any information you choose to publicly post or share through our online services.

In addition, to the extent you interact with social networks or other services through the Service (such as “liking” or “sharing” our content or otherwise connecting our Service to a social network), information collected and stored by those other parties through your interaction or pages that contain their tracking technologies remains subject to their policies and practices, including whether they disclose information about you to us, the types of information disclosed, and your choices on what is visible to others.

We are not responsible for and make no representations regarding the policies or business practices of any other parties or their services and encourage you to familiarize yourself with and consult their privacy policies and terms of use.

ANALYTICS AND ADVERTISING TECHNOLOGY

Our Services may contain tracking technologies owned and operated by other parties. For example, we use tracking technologies from analytics services, such as Google Analytics, to help us understand how users access and use the Services for targeted advertising or advertising measurement purposes.

We may also work with ad networks, advertisers, agencies, and other technology services to place advertisements on our website and/or other websites and services. These parties may set and access cookies and other technologies on your personal computer and/or device and track certain behavioral information regarding users of your personal computer and/or device. As noted above, these website cookies and other technologies are set to, among other things: (a) track your activities across time and services for purposes of measuring conversions or actions you take, associating different devices you use, and serving ads and/or other content targeted to your interests (“Interest-based Advertising”); (b) prevent you from seeing the same advertisements too many times; and (c) understand the usefulness to you of the advertisements that have been delivered to you.

We may also use audience matching services (which is a type of Interest-Based Advertising) to reach people (or similar audiences) who have visited our Site or are identified in one or more of our databases. For example, we may disclose hashed email addresses to an ad partner to determine if there are common matching factors between our data and their data to serve you more personalized ads.

As discussed above, vendors and ad partners may act as our Service Providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use. For further information on your choices regarding these third-party tracking technologies, please see the section entitled “Your Advertising Choices” below.

5.   Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing/targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

If you would like to change your cookie settings, please click HERE. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

6.   Your Advertising Choices

TRACKING TECHNOLOGIES GENERALLY

Cookies and location-identifying technologies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options so you may need to set them separately. Also, you may be able to exercise specific privacy choices, such as enabling or disabling certain location-based services, by adjusting the permissions in your device. Please be aware that if you disable or remove these technologies some parts of the Service may not work and that when you revisit the Service your ability to limit browser-based tracking technologies is subject to your browser settings and limitations.

DO NOT TRACK

Our Site is not currently configured to honor “Do Not Track” signals from web browsers.

ANALYTICS AND ADVERTISING TRACKING TECHNOLOGIES

You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt Out Browser Add-on.

Some of the advertisers and vendors that perform advertising-related services for us participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit http://www.aboutads.info/choices, and http://www.aboutads.info/appchoices for information on the DAA’s opt out program for mobile applications. Some of these companies are also members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt out options for their members, see http://www.networkadvertising.org/choices/. 

Please be aware that, even if you can opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). We are not responsible for effectiveness of, or compliance with, any third parties’ opt out options or programs or the accuracy of their statements regarding their programs.

Additionally, we may collaborate with our service providers to deliver targeted advertising and identify the different devices and browsers you may use to access our Services. For example, we may disclose hashed email address, phone number, or other information about your device to our service providers, whom may, in turn, return an online identifier that we may store in a first party cookie or similar technology and disclose to our advertising partners to provide you a more personalized advertising experience. These identifiers also help us with fraud detection and security, enforce our Terms of Use, among other things. We are not responsible for the privacy practices of our service providers, which are separate from our own and not covered by this Policy.

You may have additional rights related to these technologies depending on your state of residency, as outlined in “Your Privacy Rights” below.

COMMUNICATIONS

You may opt out of receiving any SMS and MMS messages, newsletters, or promotional communications at any time by contacting us directly or by following the “opt out” or “unsubscribe” links in such emails. We may, however, continue to contact you with relevant information about your purchases, safety, or changes to our terms, conditions, and policies. We may use the usage data we collect for any reason we deem appropriate, including to improve, maintain, and operate our Services.

7.    Children

Our Site and Services are not intended for children under the age of 16 and we do not knowingly solicit or collect Personal Information from children. No one under the age of 16 may provide any Personal Information to us. If we are notified or discover that a child under the age of 16 has submitted Personal Information to us, we will not sell such information, and we will take reasonable steps to delete the information.

8.   Security 

We have reasonable security measures in place to protect the loss, misuse, and alteration of the information stored in our database. These measures include the use of Secure Socket Layer (SSL) during administrative access to site data, as well as other proprietary security measures which are applied to all repositories and transfers of information. We will exercise reasonable care in providing secure transmission of information between your computer and our servers but given that no information transmitted over the Internet can be guaranteed 100% secure, we cannot ensure or warrant the security of any information transmitted to us over the Internet and hence to the extent permitted by applicable law, we accept no liability for any unintentional disclosure. If you have any reason to believe that your interaction with us is no longer secure, please contact us as detailed below.

9.    Your Privacy Rights

Depending on where you live, you may have certain additional rights regarding your personal information. This section provides information for consumers residing in applicable states, in connection with the laws in those states, and other states with similar privacy laws (“Applicable Laws”). Under these Applicable Laws, and for purposes of this Section, “Personal Information” means information that identifies, relates to, or describes a resident in one of the Applicable States and, depending on the state of residency, may also include information that is linkable or linked to a device. Personal information does not include publicly available information; lawfully obtained, truthful information that is a matter of public concern; information that has been deidentified or aggregated; or other information covered by certain sector-specific privacy laws, as consistent with state law. We do not reidentify Personal Information that has been deidentified. We and our advertising partners use certain Personal Information to deliver online advertisements to you on your devices tailored to your interests when you visit our website. This may be considered “sharing” or “selling” and/or "targeted advertising" under the laws of Applicable States. This Section provides details about the categories of Personal Information of consumers in Applicable States that we have collected, disclosed, processed for purposes of targeted advertising, “shared,” or “sold” during the last 12 months, as well as rights consumers have under Applicable Laws.

A. CATEGORIES OF PERSONAL INFORMATION COLLECTED, DISCLOSED, “SHARED,” “SOLD,” OR PROCESSED FOR TARGETED ADVERTISING

The categories of Personal Information that we collected, disclosed, “shared”, “sold”, or processed for targeted advertising, as defined under Applicable Laws, are below, along with the purposes for processing, and categories of third parties to whom each category of Personal Information was disclosed, “shared”, “sold”, or processed for the purpose of targeted advertising. Please note that we process some categories of Personal Information in connection with targeted advertising, which could be considered “sharing” or “selling” as under the laws of certain Applicable States. Depending on how you interact with us, we may not have processed Personal Information about you for each (or any) of these purposes. 

Additionally, we do not knowingly sell, share, or process for purposes of targeted advertising Personal Data and/or Personal Information of children under 16 years of age.

Category of Personal Information Collected

Categories of Parties to Whom Personal Information Is Disclosed

Categories of Third Parties to Whom Personal Information is “Sold” or “Shared”

“Sold” or Processed for Targeted Advertising

Identifiers, such as name, IP address, email address, phone number, account name and password (and other information used for authentication purposes, and online and device identifiers)

Service providers and other providers or partners that support our operational business purposes

AdTech partners; advertisers

Yes

Personal information, as defined in the California Customer Records law, such as contact and financial information

Service providers and other providers or partners that support our operational business purposes

N/A

N/A

Characteristics of protected classifications under California law or federal law, such as age, gender, country of origin or residence, and other information you may provide in connection with your profile on our Service

Service providers and other providers or partners that support our operational business purposes

N/A

N/A

Commercial information, such as transaction information and purchase history

Service providers and other providers or partners that support our operational business purposes

AdTech partners; advertisers

Yes

Internet or network activity information, such as browsing history and interactions with our websites or apps

Service providers and other providers or partners that support our operational business purposes

AdTech partners; advertisers

Yes

Geolocation data, such as device location

Service providers and other providers or partners that support our operational business purposes

N/A

N/A

Audio, electronic, visual, and other similar information, such as call recordings, and photographic images

Service providers and other providers or partners that support our operational business purposes

N/A

N/A

Professional or employment-related information, such as job title and company name, size, email address, phone number, postal address, and related information regarding employees and other representatives of our enterprise clients.

Service providers and other providers or partners that support our operational business purposes

AdTech partners; advertisers

Yes

Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

Service providers and other providers or partners that support our operational business purposes

AdTech partners; advertisers

Yes

 

B. SOURCES OF COLLECTED PERSONAL INFORMATION

In general, we only collect Personal Information that is reasonably necessary for and proportional to the purposes for which we process it. We collect this Personal Information directly from residents of Applicable States themselves, as well as from social media platforms (e.g., if the individual has connected a social media account to our website); referrals; joint marketing, co-branding, co-promotional, or advertising partners; and sources of demographic and other information, including through devices you used to interact with us through our Services. All sources of personal information collected are noted in the “How We Collect Information” section above.

C. DATA RETENTION

We will retain Personal Information from or about you as reasonably necessary and proportionate to achieve the purpose(s) for which the Personal Information was collected or processed as outlined in this Policy unless a longer retention period is required or allowed by law.

D. SENSITIVE PERSONAL INFORMATION

We do not process “sensitive” Personal Information for purposes other than those permitted by applicable law (such as, in California, to provide the services and for security purposes).

E. PURPOSES

We may use Personal Information for the following purposes, including commercial purposes:

  • to operate, manage, and maintain our business;
  • to provide our Services;
  • to accomplish our business purposes and objectives;
  • to allow you to participate in panels, events, sweepstakes, and contests, and conduct the transactions you have requested;
  • to develop, improve, repair, and maintain our Services;
  • to engage in targeted advertising on our website and marketing;
  • to conduct research and analytics;
  • to take quality assurance and safety assurance measures;
  • to conduct risk assessments and effectuate security controls;
  • to deliver video content in the ordinary course of business;
  • to detect and prevent fraud;
  • to verify your identity;
  • to conduct audits and other internal functions;
  • to comply with the law, legal process, and internal policies;
  • to maintain records; and
  • to exercise and defend legal claims.

F. STATE DATA PROTECTION LAW COMPLIANCE

If you are a resident of certain jurisdictions, including California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, Virginia, and other U.S. States with similar Privacy Laws (collectively, "Applicable States"), you may have the following rights with respect to any information about you that constitutes “Personal Information” depending on your state of residence:

·        Right to Know and Access: You may request to access the following information we have collected and maintained about you in a portable form:

  • The specific pieces of Personal Information we collected about you;
  • The categories of Personal Information we collected about you and the categories of sources;
  • The business or commercial purpose for collecting, disclosing, or selling Personal Information about you; and,
  • The categories of Personal Information about you that we sold, shared, or otherwise disclosed and the categories of third parties (or, depending on your state of residence, a list of specific third parties) to whom we sold, shared, or otherwise disclosed that Personal Information.
  • Please note that, in some instances, we may decline to honor your request or only honor your request in part, where, for example, we are unable to verify your identity or an exception to this right applies

·     Right to a Copy: You have the right to obtain a copy of your Personal Information that you have previously provided to us in a portable and readily usable (if technically feasible) format.

·     Right to Delete: You may request that we delete the Personal Information we have collected from you.

·     Opt Out of “Sale,” “Shares,” and Targeted Advertising: Depending on the state you reside in, website users have the right to opt out of the “sale” of your data and the disclosure of your data for cross-context behavioral advertising/targeted advertising (known as a “share” in California). We also honor alternative opt out signals, such as the GPC. We process opt out preference signals in a frictionless manner. Please note that we do not sell Personal Information for monetary consideration.

·     Right to Correction: You have a right to request the correction of inaccurate Personal Information that we may have on file about you.

·   Right to Non-Discrimination: You have the right to be free from unlawful discrimination for exercising your above-listed rights under Applicable Laws.

·       Right to Appeal: Depending on your state of residence, you may have the right to request an appeal of a denied consumer request. Please see below for how to submit an appeal.

G. HOW TO SUBMIT A REQUEST

To exercise your Right to Opt Out of “Sales”, “Shares”, and Targeted Advertising, email us at privacy@kidkraft.com with details of your request.

We may require, or provide you with the opportunity to provide, additional information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know, correct, or delete.

Depending on your state of residence, you may have the Right to Appeal the denial of a request. To exercise your Right to Appeal, please email us at privacy@kidkraft.com.

H. DATA TRANSFER

We will not transfer personal data originating from the EU to third parties located outside of the EU without ensuring adequate protection under European or UK law. Where transfer is to a party located in a third country not recognized by the EU Commission as ensuring an adequate level of protection, we will take appropriate steps to transfer the personal data subject to adequate safeguards, such as standard contractual clauses as well as other appropriate measures and safeguards.

10.   Changes to this Privacy Policy

We reserve the right to update this Policy at any time. If we make changes, we will revise this Policy to reflect such changes and revise the effective date included at the beginning of this policy. We may provide you with additional notice (such as to your e-mail address) if the changes are material. Your use of the Services following any such notice will signify and constitute your assent to and acceptance of such revised Policy.

11.  Contacting Us

If you have any questions about this Policy, including our compliance with applicable law, contact us via email at privacy@kidkraft.com or via mail at:

KidKraft
Attn: Privacy
2805 N. Dallas Parkway, Suite 305
Plano Texas 75093