Who We Are
Kids First. Play Forever. With "kid" as part of our name, our focus is clear. For over 50 years, KidKraft has been crafting toys and furniture to amplify and enrich childhood through destinations for playing, exploring and living. Creating products that are sustainable, safe and always fun is the core of our existence. We are constantly striving toward these goals in our work and our play.

Our People
All Kinds of Kids. Our employees bring a diverse variety of skills, abilities and experiences to our day-to-day in order to help achieve our goal of inspiring active and imaginative play for children everywhere.
New perspectives are essential; respect and kindness matter more than ever; and inclusion is the foundation of amazing teamwork.

Our Partners
Play it Forward. Volunteering for organizations that focus on helping and encouraging children is a common thread that ties us back to what's important—making each kid's life a little more magical.